Being the lucky girl I am I got to attend the Bloom Organics launch with Sassisam and it could not have been executed with any more class or attention to detail.
Guests mingled over their morning lattes in the courtyard which had been fitted out with loads of succulents and flowers, tealight candles and of course, the new Bloom Organics range.
Inside the picturesque cottage, long tables were dressed to perfection with the floral theme continuing on in what felt like a breakfast amongst friends in the country.
Now, I have been following Bloom since I was a dot (I'm only 22 now) and I've always admired founder Natalie Bloom's audacity in the saturated beauty industry.
Her strategy has always been to make a "safe and stable" product and this has obviously worked for her as she continues to fill the niche demanded by the consumer.
Natalie spoke this morning of how she wanted the organic range to fit in with the already existing range from Bloom which is Australian made, not tested on animals, is free of added nasties like parabins, sulphates and artificial colours and additives and I from what I have seen the Bloom Organics range is a perfect addition to this holistic family.
Included in this range is:
- All Purpose Body Balm $28.00
- Soothing Lip Balm $14.95
- Rosehip oil $25.00
- Gentle Hand and Body Wash $38.00
- A range of essential oils $28.00
- Scented and unscented soaps $19.95
- Hand Cream $28.00
- Hydrating Body Lotion $38.00
- Exfoliating Towel $6.95
Bloom isn't out to lie to the consumer. They, as a business, are out to deliver a green product to those who are asking for it. Natalie believes that, just like with food, consumers deserve the choice between Organic and non-Organic products.
As a company they are taking some exciting initiatives toward a greener planet by using Vegetable based inks for their printing, Carbon neutral practises when making their packaging and a recycling program is coming later in the year. Even the invitations to the event were emailed!
With this bold green move that Bloom will take; it means they will be seen in not only major department stores and pharmacists, but also in healthfood stores, cafes and restaurants and a health retreat. They are also branching out to TVSN which means this wonderful product is more accessible to those wishing to change their ways.
This is how Natalie feels about Organic products; that it's "not a trend, it's a lifestyle", and now with these beautiful home and body products you can take a large step into not only putting healthy produce into your body, but surrounding yourself with it.
Also worth noting, the packaging which Natalie described as having "a fresh spirit that bursts with style and personality". The floral prints were done by David Bond, and some of the original artworks used in the final the packaging can be seen on the wall in my pictures above.
I think so far my favourite product is the Gentle Hand and Body Wash. A generous sized pump bottle, pretty enough to be next to your bathroom basin or kitchen sink that oozes a relaxing scent but perks you up with the zingy orange overtone.
It is Natalie Bloom's wish to be the top green performing beauty brand, and I think she's well on her way with this one.
Bloom Organics range will be available April 2010. See www.bloomcosmetics.com for more information
As usual, my ouftit:
Shirt- Ralph Lauren
Shoes- Jean-Michel Cazabat
Headband- Alannah Hill